|
KMID : 0363620070280030100
|
|
Journal of Korean Oriental Medicine
2007 Volume.28 No. 3 p.100 ~ p.107
|
|
|
Market Analytic Study for Development of Korean Ginseng
|
|
Yoo Sa-Ra
Son Chang-Gue
|
|
|
Abstract
|
|
|
Objective : To build a basis of a research strategy for development of Korean ginseng as a global competitive medical product in the world market by Korean Oriental medicine group.
Methods : Survey of all literature or analysis reports about market patterns related to ginseng or ginseng products in Korea and in other countries.
Results : Korean ginseng and it products have rapidly decreased in share of the world market since the 1980s, with Korean ginseng occupying just 3% of the Hong Kong ginseng market in 2005. While Korean ginseng has been satisfied with consumption within the large Korean market itself, it now has only 1% of world market share.
Conclusion : A systematic strategy is needed to strengthen global competitiveness of Korean ginseng based upon development of novel customer-tailored ginseng products. In addition, experience and science-based research in the Oriental medicine field should be involved in the process.
|
|
|
KEYWORD
|
|
|
Ginseng, Korean ginseng, market share, Oriental medicine
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|